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A woman in golf attire holds a golf club and smiles, with the text "30 Years in Golf" to the left against a light background.

Our vision

Dormy’s vision is “a better golf experience”. This means that we want to help our customers to have more fun on the golf course. Our vision is accompanied by three keywords.

These keywords are always with Dormy, in stores, at the head office, and in the constant development of the best e-commerce on the market.

Two golfers give each other a fist bump on the golf course, both holding golf clubs and smiling at each other with a lake in the background.

Passion

– what unites us, staff as well as customers, is the love of golf.

Two women are looking at and smiling at a piece of clothing in a sports shop, surrounded by clothes on hangers and shelves.

Knowledge

– the key to success. Dormy must have the right skills in the right place, know everything about all the new products, and offer the best customer service..

Two men are standing in a golf shop; one is pointing at a screen displaying golf data while the other looks on.

Forefront

– since the beginning, Dormy has had the ambition to be at the forefront regarding both products and knowledge. A great range of products paired with fast deliveries. Today, forefront also means the opportunity to custom fit both products and communication to each individual customer.