New brands joining us in 2026
Stylish golf shoes with a street-inspired design, sporty golf apparel that looks great both on and off the golf course, accessories that make your golf more enjoyable, and some old favourites that are new to us. Here are some exciting brands that have recently appeared in our range!
Goatlane
Goatlane was founded in 2020 by Gustav Schauman with an ambition to rediscover golf's classic coolness. Drawing inspiration from the golden era with style icons such as Arnold Palmer, the focus is on design, quality and comfort.
Goatlane (which manufactures its shoes in Portugal) strives to make golf shoes (both men's and ladies') more inclusive, fun and stylish – without compromising on function.
– The main inspiration comes from everyday fashion and how it can be woven into golf. We want to blur the line between the golf course and life around it. When we launched in 2020, we stood out quite significantly; it was new, different and perhaps a bit unexpected in the golf world, says Gustav Schauman.
During 2026, exclusive golf clubs in the US – such as Cypress Point and Shinnecock Hills – will be stocking shoes from Goatlane. But you'll also find the shoes in Dormy's range.
Can you reveal anything about what's coming up?
– During the year, we're launching our third shoe design, with a new expression that feels even more fashion and street-oriented, without compromising on function and performance.
L.A.B. Golf
Has become a genuinely hot topic in putter discussions over recent years thanks to its leading technology in lie angle balanced putters. Or "zero torque", as it's commonly known. Since the brand's establishment in 2018, the vision has been to create a putter that works with the player's natural movement and eliminates torque on the clubhead. We find L.A.B. models in the bags of players like Adam Scott, Rickie Fowler and Will Zalatoris.
If you want to know more, there's a substantial episode of Golfsnack about L.A.B. on our YouTube channel!
Local Rule
Local Rule is another exciting Swedish brand, launched in 2022. Well-thought-out comfort and functionality are combined with stylish design in a minimalistic, Scandinavian style. The ambition is to create clean-lined, accessible and affordable golf apparel without compromising on quality. The garments are both sporty and simple, designed to feel equally at home on the golf course as in the city.
Malbon
Malbon, a premium golf brand established in 2017 in Los Angeles, was founded with inspiration from a golf-inspired lifestyle. The brand is particularly popular among the younger generation of golfers who appreciate the street-style, relaxed aesthetic. Malbon blends modern, sporty styles with vintage-inspired elements. This is evident in their graphic details and playful logos featured on both their golf hoodies and caps.
Blue Tees
Blue Tees Golf was founded by a group of friends. The vision? To make golf technology better – and accessible to more people. With sleek design, advanced technology and high-quality materials, Blue Tees has quickly become a respected name in the golf world. From market-leading rangefinders to golf accessories with attitude – every product is built for those who want to play smarter, better and differently.
Ghost Golf
Golf towels, travel covers, caps, headcovers and perhaps the heart of Ghost Golf: premium golf bags. They also hold a patent for the magnetic technology in their Magnetic Golf Towel, which has become something of a flagship product for the brand. If you show up with a Ghost bag on your shoulder for your next round, your playing partners will definitely want to have a closer look and feel of it!