e12 Straight White

Built with a low compression core, an intermediate mantle and the unique Contact Force dimple pattern – a technology that creates greater contact with the club head at impact for more efficient energy transfer and reduced side spin off the longer clubs. The dimple design has a raised centre that increases the contact surface, which in turn activates the core more efficiently and contributes to higher ball speed and improved control. This technology, called Contact Science, draws on Bridgestone’s expertise in friction and movement – inspired by tyre technology. But the e12 Mindset is more than just technology. It also offers a mental training tool on the ball itself. The printed Mindset graphic system is based on three steps: Identify (Red Circle) – Determine your target, club, wind and strategy. Visualise (yellow circle) – Imagine the ball’s shot path. Focus (Green Point) – Full concentration on execution. This helps the player create a structured preparation routine before each stroke, based on insights from sports psychology, developed in collaboration with Jason Goldsmith and Jason Day. Bridgestone e12 Contact Mindset isn’t just a ball – it’s a tool for better play, mentally and technically, for golfers who want to play smarter and swing straighter.